What We Know
Earlier this week Hublot released a Big Bang Unico with 37-year-old tennis champion Novak Djokovic. Designed in collaboration with the 24-time Grand Slam champion, the limited edition Hublot replica watches for men was unveiled in Paris at the Hôtel d’Évreux, a historic mansion located on Place Vendôme, in front of a gathering of journalists and guests from around the world. The Swiss made Hublot fake watches was revealed (literally revealed as the curtain was lifted) at 8 PM on the dot in typical Swiss watch-brand fashion. And while the Ruinart was flowing and the glamorous people were giving their best poses in front of the step-and-repeat, the setting almost felt a little too glam for a sports watch collab launch. But such is the luxury-sports-partnership industrial complex. More on this later.
Hublot has been in partnership with the Serbian tennis legend for three years, and this launch marks the first LE they have released together. The 42mm cheap UK replica Hublot watches features a bezel and case made from recycled elements of Djokovic’s Head racquets and Lacoste polos, worn during his record-breaking 2023 season – surely the ultimate in sweaty memorabilia. The resulting composite material is speckled with fragments of blue textiles and carbon, creating a distinctive camo effect. Subtle nods to tennis and Djokovic’s career are woven into the details: Hublot’s signature “H” screws have been swapped for a tennis ball mimicking shape, a yellow second pusher hints at the color of a tennis ball, while his logo appears on the seconds hand and oscillating weight.
At 49.5 grams on its elastic strap, the top 2024 fake Hublot Big Bang Unico Novak Djokovic watches is remarkably lightweight, incorporating tempered Gorilla Glass instead of traditional sapphire crystal. Even the movement itself underwent a redesign, utilizing aluminum as its primary metal. Anodized in light blue or grey to complement the luxury Hublot copy watches’ camo aesthetic, this adjustment reduced the movement’s weight by 27%. Additionally, aluminum was employed for various case components, including the mid-case, sub-bezel, bezel lugs, pushers, crown, and caseback. The new Unico is lighter than a tennis ball, but it’s no RM27-05 Rafa (which comes in at 11.9 grams). Mind you at $52,400, the Big Bang Unico Novak Djokovic is also $1,100,000 cheaper than the RM, so let’s just leave it at that.
This bright blue best Hublot replica watches UK comes with four straps: an elastic sweatband attached with Hublot’s One Click system; a Velcro strap with a blue aluminium sports buckle; a white rubber strap; and a Lacoste strap. Sure $52,400 is on the pricier side, but don’t worry, a Lacoste polo shirt and wristband is included with purchase.
What We Think
The release reminded me of a Business of Fashion podcast I listened to a few weeks ago that touched on the fact that in recent years, sports has provided a rich ground for fashion partnerships. Where even three years ago Dior’s tie-up with Paris Saint-Germain was relatively novel, today it’s harder to find luxury brands that aren’t at least dabbling in football, Formula 1, or other sports. These deals are also getting increasingly elaborate, with brands outfitting athletes, teams and even entire leagues on and off the field.
Tennis has been ripe for the partnership picking since Rolex started sponsoring grand slams in the late ’70s and Agassi joined forces with Ebel in the ’80s (see here). And while Hublot is bound to make the messaging of this high quality copy Hublot watches about sustainability practice and lightweight materials that are ideal on-and-off of the court, the Djokovic celebrity factor is what sells a watch like this. It’s an excellent practice in what has become de rigueur collab-style marketing. Hublot is still relatively unknown outside of watch-world-fandom and so Djokovic now becomes the obvious entry point for people who have absolutely no idea what a Big Bang Unico is.
Hublot loves a collab. And a sports collaboration with a household-name athlete is the “everyman” collab that watch brand dreams are made of. But Hublot is hardly an everyman brand. L’enfant terrible of the Swiss watch world, it’s rambunctious in style and nonchalant in its choice of quirky partners (Nespresso, Daniel Arsham, and Murakami, to name a few). If anything, this partnership feels safe for the LVMH-owned renegade. A level deeper, the collab is fitting when considering Djokovic’s similar l’enfant terrible rep in his world, though I’ll leave that to the tennis pundits. The Swiss movements Hublot super clone watches also feels pretty safe. A cool hue of blue renders this Unico rather palatable. Sure it’s certainly less discreet than your average chronograph but it’s tame in comparison to the usual Hublot collab mold. Does this new replica Hublot watches shop mark the beginning of a new watered-down Hublot under the stewardship of recently appointed CEO Julien Tornare? Does it signal a “times are tough, time to dial down on the unconventionality of it all” phase? Or am I living in the wake of an AP x Kaws night terror where everything looks tame in its cross-eyed shadow this week?